I have only just read the second reading {James, M (2006) Public Relations. Sydney:Careerfaqs} for this week because i still haven't brought the book so i thought I'd just comment quickly on that one.
Now this particular reading seems to provide encouragement and support for the career path of public relations, flattering the job choices and skills/talents involved. I found the role of public relations as described in this text through reference to Tymson and Lazar, as a profession that "'...creates awareness, educates and influences public opinion, promotes and protects reputations and guides organisations to communicate change and to re-examine the values and ethics of their operations.'" (Tymson & Lazar, 2002, The New Australian and New Zealand Public Relations Manual). A definition that is simple yet appropriate to develop understanding of the course from a premature stage. Im interested to find out more on the involvement of PR practitioners in magazines, I don't know as of yet what that entails.
It hurts to hear that again, grammar is an important aspect of public relations, there's no escaping grammar! Another value that is suggested in the text to be important to good public relation practitioning is suprisingly the characteristic of humour. This fact seemed to garnish the profession a little because a combination of humour and work always makes things a little more appealing. The concept of modernism and the reliance on technology when planning/organising public relations consultancies seems to be an integral part of successful public relations.
Basically the text seems to advise and provide a better understanding of the skills and characteristics suggested for a successful and professional career in public relations; champagne, partying and celebrities not necessarily included, infact not included unless on rare occassions.
This particular reading by James, M. made me think more about public relations theory/practice in that it emphasises the broad range of career opportunities available through a public relations degree and establishes the different skills/talents/roles involved.
That's it for this week,
Alyssa
2 comments:
Hi Alyssa
You have a terrific blog page. I am impressed with your ability to be reflective of the readings as opposed to re-writing them. Your voice comes through in your reflection of Melanies FAQ readings. I agree with your initial views about what public relations is. I had a very limited view of it myself and didn't realise that it entailed many things and offered many job opportunities. Well done.
Ngaio
Hi Alyssa
I found your blog to be reflective of the content found in Melanie's Careerfaqs as opposed to regurgitating material as I have done (to an extent). It shows that you are forming an understanding of what you are reading. I think you are correct in expressing that Careerfaqs emphasises a broad range of career opportunities available in the public relations industry. I've always considered PR to revolve primarily around spin-doctoring. What a naive approach! After reading the book I have come to realise that PR roles include advising, researching, promoting, crisis management to name a few.
A good blog Alyssa. I look forward to reading more.
Ngaio
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